Bacardi closes in on next Martini Star
07 August, 2012
Twenty-eight women have been chosen for the next phase of Bacardi’s global search to find the next Martini Star, the face of the Italian vermouth brand.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
