Bacardi closes in on next Martini Star
07 August, 2012
Twenty-eight women have been chosen for the next phase of Bacardi’s global search to find the next Martini Star, the face of the Italian vermouth brand.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
